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I know! ‘Systems’ may not be the sexiest topic when it comes to building better businesses. But that doesn’t mean you should ignore them.
In fact, quite the opposite. Implementing effective systems can massively increase the value of the goodwill in your business. Meaning you might be surprised just how fun and alluring systems can be!
For example, you can think of systems as a form of S.E.X; a way to Systematically Execute Xcellence!
Let’s use a favourite company role model of mine, Southwest Airlines. Study the success recipe Southwest used (still uses) and you’ll notice two important underlying ingredients:
- It is a culture of fun.
- The culture evolved as a result of systematically and continually implementing new and better ways to do things throughout the business.
Once you find a success recipe that works your success is likely to be short-lived unless you can repeat it again and again. Systems make it possible for everyone in your organization to duplicate the winning formula.
When you understand how important systems are to the success of your business, why wouldn’t you want to raise your standards and S.E.X. up your business!
Another great example of SEXing up a business comes from Dell Computers. According to Michael Dell himself, from the outset, he continually asked “What’s the most efficient way to accomplish this task?”
Consequently, they eliminated bureaucracy before it ever cropped up. Everything was a training experience for his team. The sales force had to set up their own computers rather than simply requesting one from tech support. This gave them and the Dell management team a real sense of what a customer would need to go through to set up their own PC system.
In both cases, the proven benefits of Systemically Executing Xcellence in their system translated to a strong bottom line…
For a 20+ year period leading up to 1996, Southwest was the only airline in the United States to report an unbroken record of continuous profits. Considering the industry type and the economic conditions during this period, that’s a truly remarkable record.
Dell started his business from a college dorm in 1983 with $1000 of capital. By 1999, it was an $18 billion company, the second-largest manufacturer and marketer of computers in the world.
Sustained systemised success. Now that’s sexy!
Colin
